The Ventana Upcycle Partner Program allows companies and individuals to reduce the amount wood and other materials they send to the landfill while providing them with marketing and public relations value. And, it provides us with materials to create environmentally responsible Ventana surfboards and supplies.
We're serious about environmental responsibility. We do our best to minimize production waste, and we want to help other companies do the same.
Benefits of the program for partners:
- A link to your company's website, your logo and/or a brief overview of your company on the product page wherever your wood is used
- Logo and website listing on this partner page
- Social Media promotion on Facebook, Twitter and Instagram
- Mentions of your company in press releases and media outreach when appropriate
- Use of the Ventana Upcycle Partner Program logo in your marketing materials and online
Ventana received an amazing donation of historic wood from what is arguably the most famous fishing vessel in the world. The Western Flyer, built in 1937, and immortalized in 1941 by Nobel Prize winning author John Steinbeck in his book, The Log from the Sea of Cortez, was lost for dozens of years. It was discovered by a passionate Steinbeck fan and will set sail again in the near future as a state-of-the-art, ocean researcher, but not before its extraordinary wood finds its way into some the most beautiful, performance surfboards in the world...handcrafted by Ventana. Read more in the Monterey Herald.
Video about The Western Flyer
Ventana Master Craftsman, Martijn Stiphout, inspecting Douglas fir and square nails from the hull of the Western Flyer.
Johnny Rice was a legendary shaper here in Santa Cruz. His wife, Rosemari Reimers-Rice a former professional surfer donated to Ventana a selection of amazing wood used by Johnny in his shaping bay.
Hear her explain the provenance of some of the woods...
Founded in 1976, the Santa Cruz Guitar Company brought boutique guitar making to the forefront of the steel string guitar business. They have created custom guitars for some of the top names in the music industry: Eric Clapton, Brad Paisley, Jimmy Buffet, Tony Rice, Elvis Costello, Nokie Edwards , Jerry Garcia and hundreds of others.
They provide Ventana with offcuts of exotic, sustainably grown woods used in the production of their outstanding, custom guitars.
Martijn Stiphout and Richard Hoover at Santa Cruz Guitar Company
The mission of the nonprofit Monterey Bay Aquarium is to inspire conservation of the oceans. Today, 30 years after opening, the Monterey Bay Aquarium is a showcase for the habitats and sea life of one of the world's richest marine regions. More than 35,000 creatures representing over 550 species fill 34 major galleries. With nearly 200 exhibits in all, the Aquarium is a window to the wonders of the ocean.
The Aquarium has provided Ventana with old benches from inside the facility. The wood is beautiful, sustainably grown, clear heart Alaskan cedar. It will make for outstanding surfboards and supplies!
Martijn Stiphout and Marlene Brown, Maintenance Engineering Purchaser, at the Monterey Bay Aquarium
Martijn Stiphout and Richard Hoover at Santa Cruz Guitar Company
Woodworker René Gaudette, Monterey Bay Aquarium Teen Conservation Leader volunteer and employee of Houstons Home Improvement & Repair (email), was inspired by Ventana's sustainable product development approach. René has been working on the restoration of renowned author and Nobel Prize winner, John Steinbeck's cottage house on 11th Street in Pacific Grove, CA. René generously provided us with a number of redwood boards removed from the foundation, bathroom and enclosed porch of the home. The cottage was originally owned by Steinbeck's father and was John's residence beginning in 1928 when he and his wife, Carol, returned to the area. John published his first novel, Cup of Gold, the following year.
John Steinbeck's father had the 3-room summer cottage in Pacific Grove built in 1903, and throughout John's childhood the Steinbeck family frequently spent weekends at the house. When John married Carol Henning in 1930, his parents allowed the newlyweds to live in the cottage rent-free so that he could pursue his writing career: "Financially we are in a mess, but 'spiritually' we ride the clouds," Steinbeck wrote shortly after their move to the cottage. John and Carol lived there until 1936. In 1948, John returned to the cottage after separating from his second wife, Gwyn. Even after a 1950 move to New York City, where he would live for the rest of his life, the Pacific Grove cottage remained a touchstone: "I long for it with almost a pain sometimes," he wrote to his sister Mary in 1955. "...it has a pull almost irresistible. I have never slept in my life as I can sleep there." - Eric Mora, Marketing and Membership Coordinator at the National Steinbeck Center
We have created some amazing surfboards and handplanes using the Steinbeck wood and other reclaimed lumber from the Monterey Bay area. We are also able to create custom surfboards from this wood. We will be donating some of the proceeds from the sales of these boards to the National Steinbeck Center.
Locus Surfboards (Instagram: @locus_surfboards) is a Santa Cruz-based, eco-friendly surfboard builder All of their surf crafts are ECOBOARD verified by Sustainable Surf. Locus makes some of the most performant, hand-shaped and glassed boards we've ever had the pleasure of riding!
Resting on spectacular, ocean view, hillside acreage in the Santa Cruz Mountains, the Soquel Vineyards boutique winery was established in 1987 by twin brothers Paul and Peter Bargetto and friend, Jon Morgan.
Soquel Vineyards recently won two Double Gold Medals and five Gold Medals at the San Francisco Chronicle Wine Competition! They farm organically, and they specialize in Santa Cruz Mountains Appellation wines and classic Cabernet Sauvignon. In keeping with their wine-making philosophy, the threesome limit their production to fewer than 10,000 cases annually - yielding truly exceptional wines.
Soquel Vineyards provides Ventana with French Oak barrels that were used to age their award winning wines.
Peter Bargetto and Martijn Stiphout at Soquel Vineyards
Khordz are "mugs that make a difference." The goal of Khordz is to get others excited about keeping plastic out of landfills, off the beach and out of the ocean. They aim to help support those who make it their mission to protect the ocean and ensure that everyone can enjoy the beauty and resources it offers. Khordz mugs are created in Santa Cruz, California using glass jars and 25 feet of paracord that are made in the U.S. The mugs are hand tied, microwave and dishwasher safe, and we carry a special version of them here at Ventana.
Paracord is a very strong leash cord material. So we've partnered with Khordz to use their offcuts for our popular, Save-A-Surf tool. Khordz keeps the left overs out of the landfill, we reduce our production cost and pass the savings on to you...the buyer of a responsible surf product with outstanding craftsmanship. Everyone wins!
Brown Felicetta Designs is a full service cabinet shop that has been creating beautiful, custom cabinetry in the Bay Area for over 10 years. They strive to be one of the premier cabinet shops in the area while keeping their prices affordable.
Brown Felicetta provided Ventana with beautiful wenge and teak offcuts that are now making their way into our surfboards.
O'Neill Wetsuits are as good as it gets. This Santa Cruz company invented the surfing wetsuit and has been keeping us warm, comfortable and protected for decades.
Knotty Hole Woodworks has been creating custom cabinetry in Northern California for 35 years. They have an extremely streamlined process to ensure quality from start to finish. Knotty Hole understands the importance of conserving what we have. In keeping with this mentality, they work to minimize waste in their shop and only use FSC certified woods. Their shop uses modern and sophisticated machinery which ensures precision cuts and minimal waste. The waste they do generate is recycled whenever possible.
Ventana is helping Knotty Hole Woodworks upcycle some of their offcut woods but utilizing them in the creation of new surfboards, handplanes and surf supplies. We're proud to partner with outstanding companies that share our values like Knotty Hole .
Handcrafted here in Northern California, each Potaito Board is constructed with three layers of upcycled, fine exotic hardwoods. A custom cross-grained core adds the strength longboards need for day-to-day use while creating beautiful detail that runs the width of their designs. Their complete decks come equipped with top quality, USA made, wheels and bearings from Seismic Skate Systems and trucks from Randal Truck Co. Whether you’re in the market for a small ripper, a laid back cruiser or just a beautiful piece of woodwork check out their store to find your next epic ride when you're out of the water.
Ventana is using offcuts from Potaito Board production in the creation of some of our new surfboards, handplanes and surf supplies. We are also collaborating on some stunning new skateboard designs. Stay tuned!
The Giant Dipper roller coaster at the Santa Cruz Beach Boardwalk is perhaps the most famous wooden structure on the West Coast. Complete with its landmark red and white structure, spectacular view of the Monterey Bay, and speedy successive dips and fan curves, the Giant Dipper keeps new and old generations coming back for more.
The folks at Santa Cruz Beach Boardwalk keep the Giant Dipper running safely and looking great at all times.That means occasionally replacing pieces of the coaster's wood. We're excited to have received one of these boards to use in the creation of future Ventana surf products.
Ride the Giant Dipper right here!
Tenbrook Archery makes incredible accurate and beautiful custom wood longbows and recurves right here in Santa Cruz. They also use some of the most gorgeous woods on the planet. Woods like mango, koa, black and white ebony, walnut, etimoe, myrtle and more.
Not wanting any wood to go to waste, Tenbrook provides Ventana with offcuts from the production of their craftsman bows. We use the woods to create surf supplies. Two great local companies working together and creating stunning wood products.
Soif is a Santa Cruz restaurant, wine bar and wine retail shop that provides you with the opportunity to explore a vast variety of wines in a sophisticated and friendly environment. Great Food, Great Wines, Great Times.
Since opening, their goal has been to provide a comfortable place to drink great wine and eat food that is as good as the wine, and then, if the wine is to your liking, to be able to buy some and take it home. They carry wines that are usually a challenge to find: reflective of their origin, expressive of the vineyard and the vintage and the traditions of their region, wines that are not a commodity, but limited and handmade, wines of great provenance and flavor.
Soif provided Ventana with Douglas fir joists removed from their bar as part of their remodel project.
The Santa Cruz Dream Inn has something for everyone. Take in Monterey Bay sunrises from your balcony; watch the surfers (or join them!), and enjoy the pool, spa and sound of the ocean waves. Their retro-chic boutique rooms offer stunning views of Monterey Bay from your own private balcony or semi-private patio.
The folks at the Santa Cruz Dream Inn provide Ventana with their spent key cards. We use them to create upcycled guitar picks that we include with each Ventana Save-A-Surf Box!
Pitzer and Sons Construction
Steve Pitzer contacted us to donate some beautiful old growth redwood that was recovered from a trellis used to cover a shuffleboard court at Montevalle Park in Scotts Valley, CA.
Thamer Design & Woodworking does amazing cabinet work and furniture. Devin Thamer provides Ventana with Bay laurel, cypress and other offcuts from his projects. We use the woods in our Save-A-Surf Boxes, Reclaimed Wooden Belts, Bodysurfing Handplanes and Wooden Surfboards.
The Food Lounge is a community-minded event venue, commercial incubator kitchen and full service food organization aimed at fueling, educating and inspiring Santa Cruz through exceptional food, events, art and entertainment.
When the Food Lounge replaced their old bar with a beautiful new one, they donated the replaced wood to Ventana to use in future products.
Hive & Hum is an urban mercantile. Husband and wife partners, Gary and Jodi Marisich, are creating a lifestyle shop of home, garden, gifts and apiary goods inspired by the humble bumble of the Honeybee.
During the build out of their new retail space in Santa Cruz, they were left with beautiful red oak and poplar offcuts. They donated the wood to Ventana for us to use in the creation of surfboards, handplanes and supplies!
Santa Cruz Signs is an award-winning, full service sign shop servicing all of Santa Cruz, Monterey and San Benito Counties here in California. Their vehicle wraps, banners and custom signs are among the best in the world and, like Ventana, they are a Save Our Shores Ocean Business of the Year recipient!
Santa Cruz Signs donated a large cache of used, vinyl banners they created for a reggae show. We've collaborated with Totally Tubular Design to turn them into new bags to showcase at our pop up shops!
Alibi Interiors reclaims and repurposes any and all wood to make it beautiful again.
Alibi reclaims wood they source from mossy fences, old floor boards, marine wood and anything else they can find and thoughtfully repurposes it into sustainable goods for the home. And, their workshop is within view of the Ventana Surfboards workshop, providing us with inspiration every day!
From picture frames to custom farm tables, each piece is well designed, hand crafted and usually custom made.
Alibi recently donated to Ventana a selection of beautiful, reclaimed woods for our use in surfboard, handplane and supply product.